The best way to get the targeted traffic to your home based business website is through the search engines. Therefore, selecting the right keywords and using them appropriately can work wonders for your marketing and promotional efforts.This article will provide you with the important facts which you’ll need to know about the keywords and their usage in the contents of articles and websites.Primarily you will need to identify your niche market or your target customers. Subsequently you will also need to identify your niche inside the niche to get more clarity about your target market. This narrowing down basically helps you to get the customers who are actually in need of your products or services.Once you identify the niche market, you will be able to zero in on the keywords which will help you with marketing and promotions. You could look up the internet to find out the popular keywords which are entered by the people as the search terms in the search engines. There are plenty of web based tools which will help you to identify the most popular keywords which are related to your home based business. Word Tracker is often used and Google has a free tool for key words.You could also look of the websites which promote the products or services which are similar or identical to yours. Particularly if any such website is doing well, you might want to check their website and understand the plus points. Their strategies could possibly work for your business as well. Know their page rank and rite click on the page to get the html code, key words, meta tags and content.It is not really recommend it to choose one particular keyword for your business. People enter all kind of search terms in the search engines and therefore using a combination of keywords in your theme might prove to be a better idea. Again it depends on how you utilize your primary and alternative keywords. Also remember to consider common misspellings.Make sure the keywords which you select are very relevant to your home based business. If the search engines find out that you use the keywords which are not actually relevant to your business, they are more likely to discount your efforts. Using the variations in keywords is also important since different type of people use the search engines differently. By doing this, you’ll improve the chances of hitting a wider range of prospective clients or customers. This would work towards enhancing the chances of your website exposure. Keep ongoing lists for key words and all their variations, number of hits, etc.Many Search Engine Optimization professionals use long tailed keywords these days. The strategy is particularly helpful to reach more people who are looking for information which is related to your business. Long tailed means using a traditional and highly used key word like home based business and then instead use it with one or two other words that people search for. For example: online home based business. This is where those quality key word tool programs are invaluable.Making the contents first could also work perfectly well for your business exposure. Once the contents are created, you could integrate them with the keywords after a thorough research. The keywords will look much more natural in your contents if you adopt this strategy.Searching for the right keywords and using them in your contents is basically an ongoing procedure depending upon the popularity of the keywords in the search engines and that given time. Therefore, you will need to closely monitor the keyword popularity related to your home based business at all times. Each article, or web page will have its own key words although some will cross over.